Basic List Building

General, Marketing No Comments »

List building is not difficult provided you follow a few simple instructions.

Whatever your program says, to build an effective list you need a few basic tools.
The first thing you need is your own domain name, this can be either related to the product you are selling or your own name, this should also be as short as possible, a lot of the easiest and most memorable names have already been used, so you may need to be a little more imaginative about the name you choose. The best ones to have would be .com but .net, .org, .info etc. can be used, but, if you look for a name and find the .com has already been taken, if you decide you use .net after that name people who have seen your site may remember the name and automatically add .com after it, taking them to someone else’s site.
The exception to this would be if you signed up with GDI (Global Domains International) you would get a .ws domain name, these are well known in internet marketing circles, but not widely recognised outside, so from that perspective they are more memorable. There are a lot of companies out there that you can purchase domain names from, one of the biggest is www.GoDaddy.com .

Hosting
Once you have purchased your domain name you will then need a hosting account, there are several companies advertising free hosting accounts, but they are not always the best. You need a company that has a good uptime (their servers don’t keep going off line) and the free ones usually make their money by running ads on the sites they host, so your site will be displaying ads that you have no control over and may well detract from your own advertising.
If you get your domain name from GDI (Global Domains International) they can also host your account, there are many others that provide a good reliable hosting service.

If you are new to internet marketing and want help with everything a good company to look at is Site Build IT they are the only site that helps you with everything from selecting your domain name, hosting your account and all you need to get your site up and running in as short a time as possible.

Starting the List

Once you have got your domain registered and hosted you need to get some quality information on that site, if you have any knowledge of writing HTML that will be useful. If not there are a range of WYSIWYG (what you see is what you get) editors available. These display what you put onto the page without you needing to know any coding, they then put the code in for you in the background so that the page is formatted correctly and will display on your domain when they are uploaded. If you have Microsoft Office on your system you may well have ‘Frontpage’, this is the Microsoft editor, if you need a free version, by far the best is ‘NVU’ , there are several resources available on the internet to learn how to use it. Probably the most well known editor, that has a wide range of excellent facilities is ‘Dreamweaver’, but that is quite expensive, but well worth having if you can afford it. However you have signed up with ‘Site BulidIT’ they will be able to help you with getting your site built and designed.

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Network Marketing Introduction

General, Marketing No Comments »

Hi there, Welcome to this  blog, the object of this blog is to help you become better at network marketing.

What is network marketing.
Put in its simplest way network marketing is the selling of goods and/or services over the internet. The goods can be digital goods, such as, ebooks or software that can be instantly downloaded by the purchaser to their computer and used. Physical products that need to be ordered and are then delivered to the purchaser, such as, electronic goods, books, gifts, items for the home and personal items. Services, such as, power, gas and telephone lines. These products can be your own products that you receive full payments for or affiliate products that are owned and produced by somebody else and you are paid a commission for selling them for them. This is just the introduction, if you look over to the right you will see the categories section, the links in there are to other sections you will be interested.

Network Marketing methods

The vast majority of products sold by network marketers are digital products that the purchaser can download immediately directly to their computer, this is also the easiest for the seller as they don’t have the bother of storing and shipping the goods

Affiliate products
These are items that are produced by somebody else who gives you permission to sell them for a commission, you get paid as per the terms of your agreement with the owner of the product.
This can be anything up to 75% of the price the purchaser pays for them and you can be paid immediately or payment may be deferred until
a given time in the future, some pay every month others may pay quarterly. This is commonly referred to as affiliate marketing.

MLM
MLM or multi level marketing is another popular way of making money on the internet, you are sponsored into the program and part of your monthly payment goes to your sponsor, their sponsor etc. this can go up many levels.
You are then expected to sponsor others into the program so that you generate your own income and add to the income of those above you, often referred to as your upline.
There are normally products associated with these programs, they are big in health & wellness products, training products and many other things. You also get paid a commission on the products your MLM program offers.

That is a brief overview of what internet marketing is all about, if you have any questions please post them as comments and I will do my best to answer them

All about advertising

The most important aspect of making money in network marketing is advertising, there are many different forms of advertising available on the internet.
Probably the most popular one people start off with is email marketing, you join a program that performs the dual function of building your list and sending out emails, there are quite a few of these programs out there, the ones I use are: Viralurl, List Auction, List Joe, and ListDotCom, I find I get a fairly good response from all of these.
If you do join any of them I would advise you take the upgrade option if you can possibly afford it as it gives you considerable benefits

One thing I like to point out at this stage is that if you use pre-written emails from your program there is a good chance they will have a personalisation field in them, they are designed to put the recipients name into either the headline or the subject. All of these programs use different formats for how to display the name into the final email message.
You have probably received emails that start “Dear {Firstname}” or something like that, this because the sender failed to follow this simple step.
For example the email you have got from your program has an opening line of:
Dear [[NAME]]
If you copied that directly into a ListDotCom email it would work correctly, but, if you put that into a ViralUrl email it wouldnt work you would need to change [[NAME]] to {firstname} for it to work.
All of these programs give specific instruction as to what personalisation code to put in to enable them to work.

More about advertising to come in my next post.
Don’t forget if you have any questions post them as comments here and I will reply to them.

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