A lot of newcomers to internet marketing are working on a very tight budget.
There are hundreds of free tools available on the internet to do all sorts of jobs, a lot of them are extremely useful and are regularly used by internet marketers.
However there are a couple of areas where you should never use ‘free’ resources
You see advertisements for free web hosting, this is tempting for the newcomer on a tight budget, but it is not a commercially viable option. You spend a lot of time building your new website and post it on the web for all to see, you build a reputation based on that address.
If you have it hosted on a free site:
- you don’t own the address, the owner is allowing you to use it.
- They frequently pay for it by putting advertisements onto your pages, that may be detrimental to your content,
- they also often place restrictions on what you can put onto your site.
There was one I saw recently that advertised that you could use your own domain name and they would register that for free as well.
Reading the small print I noticed that:
- They retain ownership of the domain name
- You had extremely limited access to the control panel
- You could only have either a content site or a blog
- They would put advertisements on your website
- If you had less than 300 visitors a month they could close you down.
Does that sound like a good deal on the long term.
The paid option is much better, and it is not that expensive, well worth the investment.
