The second thing you need is an ‘autoresponder’.
An autoresponder is a program that you use to send out a series of emails to people who sign up to your list.
Again there are many to chose from, there are some reasonable free ones on the market, but the downside of the majority of them is that you are restricted to the number of members you can have on your list and/or the emails you send out have advertisements included in them by the owners of the sites (they want to make some money from your activity).
There are several popular ones on the market, the most well known are probably GetResponse and Aweber, both in the middle range on pricing and have been around for a long time. Others are iContact and Oprius, both worth a look as they do offer a range of facilities, not just an autoresponder. check out a range of different ones before you decide which one suits your needs best.
You will either need to write a series of emails or some programs will give you a series already pre-written, if you are using pre-written ones it is a good idea to make a few changes to them to make them unique to you.
Another thing to look out for is if they have personalisation codes written into them you will need to change those to fit the autoresponder you are using as they all use different codes.
